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ALA Marketing Committee

Subject: ALA Marketing Committee
by Melody on 2011/2/9 18:46:54

The ALA is considering the formation of a Marketing Committee to assist the Marketing Chair. This committee would allow us to distribute the duties involved in marketing, resulting in a much more thorough, diverse and consistent effort.

Some of the duties and expertise we are looking for will include:

Online - Social media, blogging, search engines, community development, video, website content

Offline - Fish clubs & events, desktop publishing, traditional media (magazines, club newsletters, etc.)

Both online and offline - Press releases, graphics design, Powerpoint presentations, member marketing (facilitating and encouraging members to promote the ALA)

Committee members must demonstrate a high level of professionalism and commit to reasonable efficiency. Varying levels of expertise in marketing are welcome.

If you would like to be a part of this committee, please contact Allen Wood, awwood@netzero.net.

If you have marketing ideas we'd love to hear about those too!